There is a new trend that is piquing my interest and I think it is going to make a revolutionary change in social media that might even have the power to topple the mighty Facebook.
This is a fascinating article on several levels. I was most intrigued by her comments about the Pokemon Go phenomenon, but her observations of the way Twitter has been choked to death by automation, and Facebook is twisted about by ever-shortening cycles of toxic reaction over the next trending outrage also resonate.
I think Pokemon Go is just the beginning of Augmented Reality gaming. Many game franchises can be adapted to the geocaching quest style of play. And businesses are finding ways to get in on the game. Buying lures to attract pokemon (and players) is a huge payback for a dollar or so an hour. Becoming a PokeStop or Gym, even more so.
There is a PokeStop at the pool across the street from my home. I’m pondering how to take advantage of this geographic opportunity!
Having friends who suffer from depression and anxiety, and who struggle to make themselves get out into the world, the mental health benefits of this game are already obvious and immense. I very much look forward to seeing where Augmented Reality games take us in the coming weeks and months. And beyond!